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As part of our End-of-Year Campaign, we’re sharing stories that capture what makes this community — and these trails — so special. Today, we’re excited to share a story of a trail many of us know by heart: the Jackrabbit Trail.
That’s what Brooks Reynolds (below, second from the right) said about a volunteer work party sponsored by the Reynolds Group of Lake Placid. As a family of avid mountain bikers and skiers, the Reynolds use BETA trails often and they’re sure to visit the Jackrabbit this season. People of all ages came out. They cleared brush, carried lumber, shared food in the chilly fall sun, and left knowing they had built something lasting. Moments like this are why the Jackrabbit matters. It isn’t just a trail. It’s generations of people — founders, landowners, builders, volunteers, skiers, kids, elders — choosing to care for something bigger than themselves. And now we are asking you to help carry that legacy into the future. A generous donor is matching every community gift made through December 31st — up to $20,000 — to celebrate BETA’s 40th year. That means: Your $50 becomes $100. Your $100 becomes $200. Your gift builds the next decade of Jackrabbit stories. With winter around the corner, we hope you get out on the Jackrabbit — whether for a quiet out-and-back or the whole 40-mile epic. And maybe, just maybe, we’ll see you out there… following in the tracks of legends like Jackrabbit Johannsen. As Jackrabbit himself famously said, “Ski, ski, ski!”
Thank you for being part of this community. And thank you for helping write the next chapter.
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04/18 BETA Trivia Night at Rivertrail Beerworks, Saranac Lake 5:45-8pm. FCFS sign ups; space is limited. 05/08 Annual Meeting & 40th Anniversary Celebration at North Country School Performing Arts Center, 6pm-9pm Archives
April 2026
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